Influencer marketing is a powerful tool that can help aesthetics businesses reach a wider audience and grow their customer base. But with the industry becoming increasingly saturated, it's important to understand the pros and cons of influencer marketing before you get started.

Pros of influencer m...

In the world of social media marketing, there's a lot of temptation to take shortcuts. One of the most common shortcuts is to buy fake followers. But before you do, it's important to understand the risks.

What are fake followers?

Fake followers are accounts that are created by bots or other automa...

In today's digital age, where aesthetics and beauty take center stage, a strong social media presence has become the driving force behind the success of medspas and businesses in the aesthetics industry. Whether you're an esthetician, a permanent makeup artist, injector or a medspa owner, mastering ...