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A Guide to Understanding Your Instagram Analytics

Instagram provides valuable insights into your audience and content performance. By understanding your analytics, you can make data-driven decisions to improve your strategy and achieve your marketing goals.

How to View Your Instagram Analytics

  1. Switch to a Professional Account:

    • If you haven
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What the TikTok Ban Teaches Us About Social Media Marketing Strategy

If you’ve been keeping up with the news, you probably heard about the recent TikTok ban that temporarily rocked the social media world. For 12 hours last week, TikTok was inaccessible in the United States—a jarring moment for creators and marketers alike. This initial ban was reinstated for 75 days ...

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How to Set New Business Goals for the New Year

The start of a new year is a great time to set new business goals. Whether you're looking to increase sales, expand your reach, or launch a new product, setting goals can help you stay motivated and focused throughout the year.

Here are a few tips on how to set new business goals for the new year:

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How to Go Viral on Instagram and TikTok for Aesthetics Businesses

Going viral on social media can be a great way to boost your business and attract new clients. But how do you do it?

Here are a few tips on how to go viral on Instagram and TikTok for aesthetics businesses:

  • Create engaging content.Ā This is the most important factor in going viral. Your content n
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How Much to Charge for Your Services in the Aesthetics Industry

Pricing your services is one of the most important decisions you'll make as an aesthetician. You want to make sure you're charging enough to cover your costs and make a profit, but you also don't want to price yourself out of the market.

Here are a few factors to consider when pricing your services...

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The Slow Season vs. Busy Season for Aesthetic Practices: How to Prepare for Slow Season

Aesthetic practices typically have two seasons: a busy season and a slow season. The busy season is typically the summer months, when people are more likely to get cosmetic procedures done. The slow season is typically the winter months, when people are more likely to be focused on holidays and othe...

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Top Ways People Choose Their Permanent Makeup Artist

Permanent makeup is a popular cosmetic procedure that can help people achieve the look they've always wanted. But with so many permanent makeup artists out there, it can be tough to know who to choose.

Here are some of the top ways people choose their permanent makeup artist:

  • Word-of-mouth:Ā This
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