If you’ve been keeping up with the news, you probably heard about the recent TikTok ban that temporarily rocked the social media world. For 12 hours last week, TikTok was inaccessible in the United States—a jarring moment for creators and marketers alike. This initial ban was reinstated for 75 days ...

In today's digital age, where aesthetics and beauty take center stage, a strong social media presence has become the driving force behind the success of medspas and businesses in the aesthetics industry. Whether you're an esthetician, a permanent makeup artist, injector or a medspa owner, mastering ...