In today's digital age, having a strong social media presence is essential for any successful business, especially when it comes to medspas, aestheticians, permanent makeup artists, estheticians and anyone in the beauty industry.

Aroon Duncanson is the founder of Plastics Media, a social media agen...

Influencer marketing is a powerful tool that can help aesthetics businesses reach a wider audience and grow their customer base. But with the industry becoming increasingly saturated, it's important to understand the pros and cons of influencer marketing before you get started.

Pros of influencer m...